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Sears Public Relations And Communications
 
(847) 286-8371

Sears Offers Customers Weekly Black Friday Deals

  'Black Friday Now' Means You Don't Have to Wait to Start Saving on this
                           Seasons' Hottest Items

    HOFFMAN ESTATES, Ill., Oct. 28 /PRNewswire/ -- Sears kicks off the
holidays by celebrating Black Friday deals now -- offering them weekly --
with layaway options for these deals just in time for Christmas. Starting
Saturday, Oct. 31, and continuing every Saturday until Christmas, Sears
will offer Black Friday deals making gift giving even easier and more
affordable with guaranteed best prices through Christmas on the best
brands. From home electronics and kitchen and housewares to jewelry and
apparel, shoppers will find incredible selections and values for their
holiday shopping needs.

    The "Black Friday Now" deals were created when customers asked for
day-after Thanksgiving doorbuster values earlier in the season. Customers,
particularly those who don't enjoy the thrill of hitting the stores at 4
a.m. on the day after Thanksgiving for amazing deals, like the "Black
Friday Now" concept because it gives them more options to get great offers
on each of the five consecutive Saturdays through Thanksgiving.

    A sample of Sears "Black Friday Now" deals for Saturday, Oct. 31
include:



 >
    --  50 percent off (save $200) Craftsman? 302-piece mechanic's tool sets
    --  $79.99 (reg. $259.99) 3/8 ct. tw. diamond stud earrings
    --  $174.19 (reg. $259.99) 7 1/2 ft. Wakefield Christmas tree with 700 Never
        Out(TM) clear or multi lights
    --  50 percent off all DieHard workboots (reg. $75.00) and $19.99 (reg.
        $39.99) on all Covington low-shaft boots

    --  $399.99 closeout (reg. $699.99) ProForma XP elliptical 16-in stride
        length
    All "Black Friday Now" events will occur on Saturdays from 7 a.m. until
12 p.m. local time except for this week. Due to Halloween, doorbusters will
start on Friday (Oct. 30) at 5 p.m. as a preview event through Saturday 12
p.m. local time.

    On Nov. 7th, as part of "Black Friday Now" deals, Sears will
exclusively offer a 42" Zenith Plasma TV for only $499 (reg. $649.99).
Customers can pre-order this great deal as of Oct. 29 on Sears.com.

    "Sears continues to look for ways to provide values to customers by
offering a wide variety of products throughout the holidays," said Don
Hamblen, Sears' chief marketing officer. "From our exclusive brands,
Craftsman and Kenmore?, to excellent deals on home electronics and apparel,
as well as layaway, Sears is the one-stop destination for all your holiday
shopping."

    Customers can also take advantage of layaway at Sears, which is
available in store and was recently launched online, enabling them to
reserve great merchandise -- including all "Black Friday Now" specials --
pay in installments and pick up items just in time for the holidays. Real
Time Price Check is available through the Blue Christmas Crew for Sears'
customers. The pricing is current and Sears will match competitors'
advertised prices on the same product giving the customer the lowest prices
available.

    Sears offers personalized and convenient shopping options through
ShopYourWay(TM) which allows for shopping to revolve around the customer
24/7. With convenient options such as Web2Store and Sears' Personal
Shopper, customers can get what they want, when they want and how they want
when they shop in store or online.

    About Sears, Roebuck and Co.

    Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (NASDAQ: SHLD), is a leading broadline retailer providing
merchandise and related services. Sears, Roebuck offers its wide range of
home merchandise, apparel and automotive products and services through more
than 2,300 Sears-branded and affiliated stores in the United States and
Canada, which includes approximately 929 full-line and approximately 1,200
specialty stores in the U.S. Sears, Roebuck also offers a variety of
merchandise and services through sears.com, landsend.com, and specialty
catalogs. Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, DieHard and Lands' End -- among the most
trusted and preferred brands in the U.S. The company is the nation's
largest provider of home services, with more than 12 million service calls
made annually. For more information, visit the Sears, Roebuck website at
http://www.sears.com or the Sears Holdings Corporation website at
http://www.searsholdings.com.


SOURCE Sears, Roebuck and Co.

 

 
Web site: http://www.sears.com

  

 
CONTACT: Natalie Norris-Howser of Sears Holdings,
 +1-847-286-6080, natalie.norris-howser@searshc.com; or Carolyn
 Goldberg, Euro RSCG Worldwide PR, +1-212-367-6947,
 carolyn.goldberg@eurorscg.com, for Sears