CONTACT:

Sears Public Relations And Communications
 
(847) 286-8371

Kenmore Introduces 'Simplify' at Kitchen and Bath Industry Show 2007

 New Product Launches, Refined Brand Positioning Exemplify Kenmore Goal to
         Deliver Innovations That Make Consumers' Home Lives Easier

    LAS VEGAS, May 9 /PRNewswire/ -- From large and small kitchen
appliances to the latest in outdoor living, a wide range of new products
from Kenmore aim to strike the ideal balance between innovation and
simplicity. This year's Kenmore appliances feature user-friendly operating
systems and easy-to-understand product language, as well as common sense
features designed to help consumers make tasks, and thus life, easier.
    "When the to-do list grows exponentially, daily household chores can
seem like insurmountable tasks. Appliances themselves should be part of the
solution, not the problem," said Tina Settecase, vice president and general
manager of home appliances, Sears. "Kenmore is launching a new positioning,
Simplify, to reiterate its commitment to innovations that put consumers in
control of home life -- so American homeowners have more time to pursue
what they really enjoy, like spending more time with loved ones."
    Kenmore officially unveiled its Simplify brand positioning today, at
this year's Kitchen and Bath Industry Show (K/BIS) in Las Vegas, along with
nearly 25 new appliances created to deliver on that promise.
    "Kenmore is committed to offering homeowners appliances that best suit
their individual lifestyles," explained Settecase. "What most of today's
consumers have in common is the need to subtract from the clutter of their
already hectic lives. Our new offerings from Kenmore are straightforward,
intuitive and logical. Plus they build on the brand's legacy of attainable,
quality, dependable products for every stage of life."
    Here's a taste of new offerings from Kenmore that boast innovative
features intended to simplify household life on a daily basis.
    Kenmore and Kenmore Elite Countertop Appliances
    The Kenmore Elite legacy of quality, dependability and style has long
been established for major kitchen appliances and, with the introduction of
a new line of countertop appliances, the brand continues that heritage on a
smaller but just as ambitious scale. Sensible countertop appliances in
versatile colors (red, black, white and stainless) will be available in
Sears stores starting fall 2007, boasting convenient features for a variety
of lifestyles. For example in the Elite line, toaster ovens are large
enough to fit frozen pizzas and feature "halogen cooking" technology to
take a chicken breast from frozen to cooked (and browned!) in just 12
minutes. Standard toasters can even brown toast in less than a minute so
there's no need to skip breakfast! The following appliances are included in
the line:
    --  Heavy Duty Blenders ($34.99 - $69.99)
    --  Toasters and Toaster Ovens ($24.99 - $49.99)
    --  Coffee Makers ($49.99 - $79.99)
    --  Food Processors ($74.99 - $139.99)


    Kenmore PRO
    The latest addition to the Kenmore family, the Kenmore PRO line raises
the bar on upscale, stainless steel styling and professional performance
features, all at an attainable price point. The PRO line's family-friendly
features and sophisticated design make it a perfect fit for "foodies" who
want to follow in the footsteps of America's celebrity chefs. Versatile
features -- such as an innovative bridge burner designed for indoor
grilling, and adjustable oven racks that accommodate a variety of dish
sizes for perfect results -- enable uncomplicated gourmet cooking in the
comfort of a home kitchen. No culinary training required! New additions to
the Kenmore PRO line that will be available in October 2007 include:
    --  Induction Cooktop (under $2,700)
    --  36" Dual Fuel Range (under $6,000)
    --  36" Drop-In Electric Cooktop (under $1,800)
    --  Side-By-Side Built-in Refrigerator ($6,499)
    Kenmore Elite Cooking
    A highly-successful and enduring line, Kenmore Elite provides quality
products that are high on innovation but low on clutter -- in terms of
styling and features. Advancements from Kenmore Elite include technological
leaps like pan-sensing technology, a no-fuss safety feature, and
high-performance hassle-free cleaning options. New products that will be
available during the 3rd Quarter of 2007 include:
    --  SensaCook Pan Presence/Detection Cooktops ($1,399 - $2,009)
    Kenmore Elite Ultra WashHE Dishwashers
    Kenmore understands the importance of going "green" to help ensure a
quality future for American families, and high efficiency dishwashers are
just one piece of the puzzle. Using half the water of standard dishwashers
and less energy than a light bulb, yet cleaning thoroughly with pressurized
nozzles and variable settings, the new Kenmore Elite Ultra WashHE is a
smart and sensible choice for forward-thinking families. With the Kenmore
Elite Ultra WashHE, dirty dishes don't stand a chance. Its cleaning is so
effective, you can "skip the sink" - with no pre-rinsing required. Even
lipstick, oatmeal and egg all disappear. And it's so quiet you'll forget
it's on. The Kenmore Elite Ultra WashHE will be available at Sears in
October 2007.
    --  Kenmore Elite Ultra WashHE Dishwasher  ($799 - $1,399)
    Laundry -- "The Steam Team"
    Laundry piles never seem to diminish, reproducing themselves daily.
While Kenmore Elite can't change that fact of life, its new "Steam Team"
washers and dryers can do a thorough and effective job of making sure
clothes come out looking and smelling great by harnessing the power of
steam. SteamCare technology maximizes steam's potential to kill bacteria,
reduce wrinkles and eliminate odors by integrating this special feature
directly into the washing and drying cycles. This new offering is available
on Kenmore Elite models including the HE3 and HE5. Kenmore Elite washers
and dryers can be fully-integrated with optional LaundryPlus+ work surfaces
and storage pedestals, and can even be stacked for tighter laundry
quarters. These will be available at Sears in fall 2007.
    --  Kenmore Elite HE5t Steam Washer ($1,499.99; Barolo: $1,599.99)
    --  Kenmore Elite HE3t Steam Washer ($1,299.99)
    --  Kenmore Elite HE5 Dryer ($1,299.99 - $1,359.99)
    --  Kenmore Elite HE3 Dryer ($1,099.99 - $1,159.99)
    Kenmore Vacuums
    Vacuum cleaners have one simple task, and nothing is more frustrating
than one that lacks sufficient power to clean effectively. The new Kenmore
Lightweight Vacuum effortlessly removes messes -- as well as hassle -- by
eliminating filters and bags, employing powerful cyclonic suction
technology and weighing in at 30 percent less than other full-featured
vacuums in its class. It will be available at Sears in September 2007.
    --  Kenmore Lightweight Vacuum ($399)
    Kenmore Grilling
    Kenmore has established its penchant for simplifying life through
innovations in the kitchen and the laundry room -- so why not take that
same attitude outdoors? The Kenmore Crossray Infra-red Stainless Steel
Barbeque Grill is a versatile, high-powered cooking machine that employs
cutting-edge infrared technology to focus heat directly where it belongs --
on the food. The result is easy-to-achieve, "steakhouse"-quality meats,
seared perfectly on the outside and brimming with tenderizing juices,
flavor and nutrients on the inside. This grill is currently available at
Sears.
    --  Kenmore Crossray Grill ($899)
    About Sears, Roebuck and Co.
    Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (Nasdaq: SHLD), is a leading broadline retailer providing
merchandise and related services. Sears, Roebuck offers its wide range of
home merchandise, apparel and automotive products and services through more
than 2,400 Sears-branded and affiliated stores in the United States and
Canada, which includes approximately 926 full-line and 1,100 specialty
stores in the U.S. Sears, Roebuck also offers a variety of merchandise and
services through sears.com, landsend.com, and specialty catalogs. Sears,
Roebuck offers consumers leading proprietary brands including Kenmore,
Craftsman, DieHard and Lands' End -- among the most trusted and preferred
brands in the U.S. The company is the nation's largest provider of home
services, with more than 13 million service calls made annually. For more
information, visit the Sears, Roebuck website at http://www.sears.com or
the Sears Holdings Corporation website at http://www.searsholdings.com.

SOURCE Sears Kenmore

 

 
Web site: http://www.sears.com

  

 
CONTACT: Larry Costello, Sears, +1-847-286-9036,
 lcoste5@searshc.com; Andrew Peerless, Weber Shandwick,
 +1-312-988-2411, apeerless@webershandwick.com